Additional Resources

TOP HEALTHCARE SOCIAL MEDIA INFLUENCERS

Image: Trying new things on social media.

Social media is “social” for a reason. Follow others, share information and start conversations. Check out these top healthcare social media influencers to get you started.


twitter link Top healthcare social media influencers you should follow in #Healthcare #HealthSocialTools

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HOW SOCIAL MEDIA IS SHAKING UP HEALTHCARE

Image: How social media is shaking up healthcare.

There’s no question that social media has had a big impact on healthcare. It has helped facilitate more information to be available quickly, but it has also opened the door to misinformation and confusion. This article looks at these issues in depth.

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CIPR SOCIAL MEDIA BEST PRACTICE GUIDE

Image: CIPR Social Media Best Practice Guide.

In this document, the CIPR have set out their guide to social media and best practice. While not tailored to healthcare, there are some key themes in this guide that will be of interest.

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Thank you to NHS staff

Image: Thank you to NHS staff.

Here is a great example from @sathNHS of using Storify to collate positive feedback about their staff received via email, Twitter and other social media. This allows them to show what great work is being done, and highlight that they are able to learn from negative experiences, too.

Creating a Storify of the activity has allowed them to keep it all in one place, and if they wanted to, add to it as more feedback comes in. They can then share that across various social media channels and internal emails, so that everyone can see how social media can have a positive role within the organisation.

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OUR YAMMER JOURNEY

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Take a look here at how the Wales Audit Office introduced Yammer as an internal social network to encourage sharing, communications and collaboration within the organisation. If you’re thinking of ways to help groups within your organisation share information, and maybe even gather pictures and video, then this is a good starting point to see what options are available to you, from a team that have tested the waters.

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TRYING NEW THINGS ON SOCIAL MEDIA

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Here’s a roundup of a #nhssm Twitter chat on what new things people and teams across the NHS were trying out on social media. If you’re looking for ideas to try, that may not be new, but new for you, then this chat round up will give you a good starting point. Some organisations were looking to establish a blog, to give their online presence a more up to date and human tone of voice, while others were looking to build a profile for the organisation on LinkedIn to connect with healthcare professionals and join people up professionally. These might not be ground-breaking ideas, but they will help you get further with your social media activity.

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HOW TO FIND YOUR AUDIENCES ON SOCIAL MEDIA

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Looking to connect with people that are relevant to you or your organisation? There are a few ways to help you do that on different platforms, as this article explains.

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RESEARCHING YOUR AUDIENCE

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Knowing who you are speaking to, or who you want to be speaking to across social media is really important. Agree with that, but not sure where to start? Here’s a handy set of questions to get you started on your journey to identifying your audience across social media.

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HOW TO CREATE A SOCIAL MEDIA STRATEGY

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Useful templates and thoughts around creating your first social media strategy.

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THE CHARITY SOCIAL MEDIA TOOLKIT

Image: The Charity Social Media Toolkit.

A comprehensive social media toolkit for charities and the third sector, featuring contributions from key influencers such as Beth Kanter.

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BLOGS

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Get inspired. Read some great blogs from these Health, Lifestyle and living experts.

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